S. Ramesh Kumar, Professor of marketing at the Indian Institute of Management Bangalore

“At a time when … there is a strong emphasis on corporate social responsibility, it is nice to see a reputed organization heralding a laudable social objective In India. Given the commitment reflected in the very concept, such an attempt will work and perhaps inspire other firms as well. With technology making rapid strides, such initiatives will certainly create a level playing field in a country where around 50% of the population is below 25 years of age.”